Mumbai – From June to August, the Indian government imposes a fishing ban on the West Coast of India to protect the marine ecosystem and support fish population recovery. While this ban is crucial for maintaining a healthy and sustainable environment, it often results in a scarcity of seafood in the market. However, this challenge also presents an opportunity to promote sustainable seafood consumption practices.

Leading the way in sustainability within the seafood industry is Cambay Tiger. Leveraging its expertise in aquaculture, the brand is well-prepared to bridge the gap and provide customers with a consistent supply of fresh and sustainable seafood. Cambay Tiger has been a trailblazer in aquaculture, introducing innovative fish farming methods, including Tilapia, Prawns, and other fish, as viable alternatives to traditional fishing.

Cambay Tiger has played a significant role in popularizing Tilapia fish farming in the country. Tilapia aquaculture offers numerous environmental, economic, and nutritional benefits. With its mild flavor and high nutritional value, Tilapia is rapidly gaining popularity among restaurants and seafood enthusiasts. Moreover, it provides an attractive value proposition, with boneless Tilapia available at Cambay Tiger for only ₹699/kg, making it highly affordable.

By practicing responsible aquaculture, the brand ensures that its seafood is harvested in a manner that minimizes the impact on natural fish populations and their habitats. In the past financial year, Cambay Tiger witnessed impressive growth, with retail sales of farmed Tilapia experiencing a 3.8x increase. Similarly, farmed Prawns saw a notable 1.3x growth, highlighting the growing appreciation for responsibly sourced, high-quality seafood.

Vrutika Patel, Chief Marketing Officer, affirms, “At Cambay Tiger, we are committed to redefining the seafood industry by offering premium products sourced sustainably. I firmly believe that responsible farming practices can coexist harmoniously with exceptional culinary experiences. Our farmed products have gained significant preference among high-end restaurateurs.” Guided by this unwavering ethos, Cambay Tiger continues to pave the way towards a brighter and more sustainable future for the seafood industry.

To ensure accessibility to sustainable seafood, Cambay Tiger has established an extensive distribution network. Customers can conveniently access Cambay Tiger’s range of high-quality seafood, chicken, and mutton products through their retail stores in Mumbai, Delhi, and Gurugram, as well as through their user-friendly website https://cambaytiger.com and mobile app.