In an overflowing personal care industry typically focused on toddlers or adults, two women entrepreneurs—Sonam Daruka and Shweta Sinha—are changing the landscape with TIVA, India’s first skincare brand made specifically for girls aged 8 to 12.

Founded by Sonam Daruka, a serial entrepreneur and mother of a 7-year-old, along with Shweta Sinha, an analytics specialist and mom to an 8-year-old, TIVA is not just a company. It is a mission-driven brand that stems from personal experience and a clear understanding of a crucial yet underserved segment—pre-teen girls.

“We come from a time when the whole family shared the same soap. But girls today are growing and changing faster—they’re more aware, more expressive, and ready for self-care. Still, very little in the market actually talks to them,” says Sonam.

How TIVA Started

TIVA was born from the duo’s shared experiences as working mothers. While raising their daughters, Sonam and Shweta repeatedly identified a missing link: there were no safe, age-appropriate skincare products designed for young girls stepping into adolescence. Products were either made for babies or adults, leaving tweens out of the Rs8000+ crore personal care market conversation.

TIVA’s Purpose-Driven Approach

With the aim to uplift young girls through intentional self-care, TIVA was created to be gentle, joyful, and empowering. The brand’s offerings include chemical-free, dermatologist-approved products that are thoughtfully formulated for tween skin—combining clean ingredients with bold packaging and positive reinforcement.

For young girls, TIVA helps build confidence and a sense of identity around self-care. For their mothers, it provides assurance—products they can safely and happily offer to their daughters.

Beyond Products: A Growing Community

TIVA goes beyond skincare—it’s about building a space for girls. Through platforms like TIVA TV, the brand provides a space for creative exploration and self-expression. This vision is striking a chord with modern Indian parents who are as concerned with purpose as they are with the products their children use.

“TIVA is about embracing every girl’s unique journey—her spirit, her questions, and her goals,” Shweta adds.

Market Potential and Brand Uniqueness

As India’s Gen Alpha population grows, so does the demand for products that align with their evolving identity. Positioned at the intersection of self-care, confidence, and conscious branding, TIVA holds a strong first-mover advantage in the tween personal care space, giving it a unique foothold in a market ready for innovation.

Where to Find TIVA

TIVA’s skincare line is available on Amazon India, its official website, and through its rapidly growing Instagram presence. The brand is also reaching new audiences with the help of storytelling and collaborations with digital influencers.

Ways to reach TIVA

care@thetiva.com

www.thetiva.com

Instagram: @tiva.girls

Facebook